{"id":2627,"date":"2025-05-22T07:43:46","date_gmt":"2025-05-22T07:43:46","guid":{"rendered":"https:\/\/aristoiletisim.com\/global-study-reveals-trust-digital-strategies-and-customer-loyalty-as-key-drivers-of-brand-influence.html"},"modified":"2025-05-23T09:10:10","modified_gmt":"2025-05-23T09:10:10","slug":"global-study-reveals-trust-digital-strategies-and-customer-loyalty-as-key-drivers-of-brand-influence","status":"publish","type":"post","link":"https:\/\/aristoiletisim.com\/en\/global-study-reveals-trust-digital-strategies-and-customer-loyalty-as-key-drivers-of-brand-influence.html","title":{"rendered":"Global Study Reveals Trust, Digital Strategies and Customer Loyalty as Key Drivers of Brand Influence"},"content":{"rendered":"

The survey conducted by Public Relations Global Network (PRGN) finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies.<\/strong><\/p>\n

A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The research, which was commissioned by the Public Relations Global Network (PRGN) and conducted by Researchscape International with the involvement of PRGN\u2019s 50+ member agencies globally, provides key insights into how businesses are redefining influence in an era shaped by digital transformation and evolving consumer trust. <\/p>\n

The study found that 89% of business leaders view brand influence as \u201cextremely\u201d or \u201cvery\u201d important to organizational success, with 67% expecting its importance to increase over the next three to five years. The study also found that 87% have already adjusted their strategies to strengthen brand influence, with 29% having made major changes to stay competitive <\/p>\n

\u201cThese results reveal a significant transformation in how organizations perceive and develop brand impact. <\/strong>It is no longer just about being in the market; it is about building trusting and sincere relationships with stakeholders. This shows why brand impact is becoming increasingly important in today\u2019s business world,\u201d said Natacha Clarac, President of PRGN.<\/p>\n

\u201cDigital transformation in brand communications is inevitable,\u201d said Bill Southard, Chairman of PRGN\u2019s Marketing and Communications Committee.<\/strong> \u201cOrganizations must embrace these platforms while continuing to build authentic connections with their target audiences.\u201d<\/p>\n

Among the key findings of the survey<\/strong><\/p>\n

Trust and digital presence define brand impact<\/strong>
\nRespondents cited trust as the most critical brand element, with 65 percent and reputation as the most critical, with customer loyalty (42 percent) and brand value (19 percent) being prominent indicators for measuring impact. Digital and social media platforms have become central to brand development, with 76 percent of respondents indicating that social media has an \u201cextremely\u201d or \u201cvery important\u201d impact. <\/p>\n

Leaders seek better measurement and digital strategies<\/strong>
\n60 percent of respondents said they needed advanced measurement and analysis capabilities, while 57 percent said they needed deeper insights into digital strategies and purpose-driven branding.<\/p>\n

Most influential brands: Apple, Nike and Coca-Cola<\/strong>
\nAccording to respondents, the most influential brands were Apple (30%), Nike (13%) and Coca-Cola (9%). These brands represent the power to create long-term impact through consistent brand building and innovation. <\/p>\n

Consumer behavior and employee trust drive brand impact<\/strong>
\n89 percent of respondents rated a brand\u2019s influence on consumer behavior as \u201cextremely\u201d or \u201cvery important.\u201d Employees were also among the most trusted stakeholders. 63 percent of respondents said they trusted employees \u201cextremely\u201d or \u201cvery\u201d, underscoring the importance of internal brand advocates. <\/p>\n

Natacha Clarac<\/strong>, \u201cWe wanted to better understand the importance of brand impact in the rapidly changing business environment, and the results of this research offer important insight into this critical issue,\u201d he said. \u201cThe findings provide a roadmap for how brands can strengthen their impact in an environment of changing consumer expectations and increasing digital engagement.\u201d <\/p>\n

The online survey polled business leaders from more than 40 countries and was conducted by PRGN\u2019s 50+ member agencies globally and supported by Researchscape.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The survey conducted by Public Relations Global Network (PRGN) finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies. A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers […]<\/p>\n","protected":false},"author":1,"featured_media":2625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/posts\/2627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":2,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":2654,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/posts\/2627\/revisions\/2654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/media\/2625"}],"wp:attachment":[{"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/categories?post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aristoiletisim.com\/en\/wp-json\/wp\/v2\/tags?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}