As Public Relations Global Network, the two topics we focused on most this year were artificial intelligence and disinformation.
As the communications world goes through a major transformation, it is becoming increasingly critical how brands are perceived not only by people but also by AI systems.
The sessions “AI Discoverability,” “Take Control of How AI Sees Your Brand,” and “The Good, The Bad and The Ugly of AI for PR” offered different perspectives on the future of communications, the transformation of reputation management, and the impact of artificial intelligence on the PR industry.