According to the 2019 Brand Awareness Survey prepared by Nielsen, the world’s leading research company, Madame Coco is the first brand that comes to mind in the field of home textiles and decoration in Turkey. In the research conducted with 816 people in 17 cities in Turkey, Madame Coco ranked first as the most shopped, most recommended and most liked brand.
According to the results of Nielsen’s 2019 Brand Awareness Survey conducted between February and March 2019; Madame Coco became the first brand that comes to mind in the field of home textiles and decoration with 36 percent awareness, and continued to be the most liked brand by consumers, maintaining its market leadership position in 2019 as in 2018 with 95 percent awareness.
Madame Coco was the most successful brand in converting awareness into purchasing behavior, and ranked first by converting consumers’ brand loyalty into recommendations. In the research conducted with housewives, working women and students with an average age of 34 in 17 cities, Madame Coco came in first in many categories as the best-known, most frequently shopped for and most recommended brand, leaving its competitors behind.
Madame Coco was chosen as the most shopped brand
According to the results of the research conducted by the world’s leading research company Nielsen, Madame Coco became the prominent brand in 2019 with its awareness and recommendation rate as in 2018, and ranked first as the most shopped brand. For the “Brand Awareness Research” conducted with different voice groups, consumers were interviewed and asked which home textile and home decoration brands they liked the most, shopped from and recommended. According to the research results, Madame Coco was the most successful brand in converting brand awareness into purchases.
Favorite brand in home decoration and accessories
Offering French style to its customers with home textile products and accessories, Madame Coco has become the most favorite brand in 2019 and stands out as the most shopped brand when compared to its competitors. Maintaining its leadership in the market, Madame Coco continues to be the most successful brand in converting awareness into purchasing behavior throughout Türkiye in 2019.